A branded cap usually carries a front logo plus an inside woven label, with an optional side label or embroidery and a hang tag. Beanies take a woven fold-over label on the cuff, and bucket hats an inside label on the band.
The front logo gets most of the attention, but the smaller labels are what make a cap feel finished. This guide covers cap labels and tags for brand ranges, style by style, and the packing choices that go with them.
Where labels can go on a cap
A baseball or trucker cap has several places for branding beyond the front panel.
| Position | Typical use |
|---|---|
| Front panel | Main logo: embroidery, 3D embroidery, patch or heat transfer |
| Inside back, on the sweatband or seam tape | Woven inside label with brand name |
| Side panel | Small embroidery or a small woven flag label |
| Back, above the closure | Small embroidery, a website or a second mark |
| Peak underside | Occasionally used for a print or detail |
| Hang tag | Brand card attached for retail |
You do not need every position. Most brands use the front logo, an inside label and a hang tag, and add one more detail if it suits the range.
Inside labels
The inside label tells the customer the cap is yours every time they put it on. On caps, it is usually a small woven label sewn inside at the back. A woven label suits caps because it is durable and the crown is shaped, so the label sits away from the forehead.
What to put on it:
- Your brand name or logo.
- Optionally a size note, such as “one size”.
- Care information, either on the same label or a separate small care label.
Labelling requirements, such as fibre content and country details, vary by country. They are confirmed at quotation, and we print and attach the labels to your specification.
Side labels and small details
A small woven flag label sewn into the side seam, or a small embroidered mark on the side panel, adds a detail that customers notice in photos and in hand. It works well on plain caps where the front logo is minimal. Side and back embroidery can be added to any of our caps, and each extra position is reflected in the quote.
Labels for bucket hats and beanies
Bucket hats
Bucket hats are unstructured and fold flat. An inside woven label on the band works well, and a small woven label on the outside brim seam is another option. Because bucket hats come in S/M and L/XL, the inside label or a separate size label should show the size clearly.
Beanies
Beanies suit a woven fold-over label sewn into the cuff. It shows on the outside when the cuff is turned up and doubles as the brand mark. Embroidery on the cuff is the alternative. Since beanies are one stretch size, there is no size to show.
Hang tags
A hang tag carries your brand, a short line about the product and, if you need it, a barcode or price sticker area. On caps it is usually attached at the back, through the closure or an eyelet, so it does not mark the front.
Decide:
- Size and card weight of the tag.
- What is printed on each side.
- Whether you need space for a barcode, and who applies it.
- How it is attached.
If you sell on a marketplace, confirm the current labelling and barcode requirements with that marketplace. We label and pack to the specification you give us.
Packing choices
Caps need more thought in packing than flat garments.
- Bulk in cartons: caps nested together, front facing the same way. Simple, and suits buyers who repack.
- Individual bag per cap: protects each cap and suits direct shipping.
- Box for structured caps: keeps the crown from crushing, and suits gifting or premium ranges.
- Folded flat: suits bucket hats and beanies, which take little space.
Nested structured caps hold their shape better than loose ones, so tell us how you plan to store and ship them. Our guide to what changes the price of caps and hats explains how each packing choice affects the quote.
Sending label artwork
To prepare your labels, send:
- Your logo in a vector file.
- The text and layout for the inside label, care label and hang tag.
- Colours for the label background and text.
- Which positions you want on each style.
- The country where you will sell.
We confirm the label sizes and positions on the sample cap so you can see them in place. For a wider view of branding options across garments, see our page on labels, tags and packaging, and see the four cap styles on our white label caps and hats page. Send us your artwork and the styles you want, and we prepare a quotation with your labels included.