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White Label Garments by Misharen Garments

How to launch a sports bra and gym set brand with white label

Launch with one sports bra style and one matching set, in one fabric and three colours, branded with a small logo and packed the way you plan to sell. Anyone looking up how to start sports bra brand production without developing a garment from scratch can do it this way: our styles already exist, so your time goes into the customer, the brand and how the sets are sold.

The steps below follow the order in which decisions need to be made. Get the early ones right and the later ones become simple.

Start with the customer and how they train

Write a single sentence describing who will wear your bras and sets, and what for. “Women doing yoga and pilates who want a soft, simple bra and matching leggings.” “Gym-goers in a hot city who wear shorts sets for training.” “Studio members who want an outfit in the studio’s colours.”

That sentence decides the bra style, the set bottoms, the fabric and even the colours. It also tells you where to sell: online, through a studio front desk, or both.

Choose the styles and fabric

Bra style

Start with how the bra will be worn. A low-cut, simple bra suits yoga, stretching and everyday wear. A higher neckline with a wider underband suits gym wear and gives more coverage. Straps, back shape and pads are confirmed when you choose the style. Removable pads can be added on styles built for them, with an opening so they can be taken out for washing.

Set or standalone

We make three styles: sports bra, bra-and-legging set and shorts set. A strong first range is often:

  1. the sports bra sold on its own, plus
  2. one set, with legging or shorts bottoms depending on your climate and customer.

That gives customers a simple entry purchase and a complete outfit. Our buyer questions on white label vs private label sports bras explain what you can and cannot change on our styles.

Fabric

Nylon-elastane gives a smooth, soft feel with a slight sheen. Polyester-elastane has a matte look and holds strong colour well. Use the same fabric for top and bottom so both pieces match after washing. Pick the feel that fits your customer sentence.

Colours

Black is the dependable first colour. Add one dark neutral and one colour that expresses the brand. Matching colour across a set is the whole point, so check the top and bottom side by side on the sample. The colour split per style is confirmed at quotation.

Plan branding and set packing

Element Usual choice
Bra logo Small heat transfer on the underband or back
Bottoms logo Matching placement on the waistband
Inside branding Inside print or woven label
Care details Wash-care label with your wording
Hang tag Branded card tag
Set packing Both pieces in one bag, or packed separately

Repeating the same logo position on top and bottom makes a set look planned. An inside print can replace a sewn label for a cleaner feel against the skin.

Decide early whether sets are packed together or sold as separates. We can pack each set in one bag with your branding. Separates give customers more freedom with sizing and mixing; packed sets make a tidy product and a simpler listing.

Have your logo artwork ready before sampling, so the sample shows your real branding.

Sample, then the first order

Send us the styles, fabric, colours, rough quantities, pad preference, logo and position, labels and packing. We quote per style, by fabric, quantity and branding, with lead time confirmed in the quotation.

When the sample arrives, check:

  • how the bra feels through bending, stretching and reaching overhead;
  • whether the underband stays in place and the straps sit comfortably;
  • coverage on the bra and, for leggings, in a deep squat;
  • that the top and bottom match in colour in daylight;
  • pads, if chosen: that they sit flat and come out easily;
  • logo, inside branding, care label and hang tag;
  • how everything looks and feels after one wash.

Once you approve the sample, it becomes the reference for the full order and our quality check. Confirm the size split, pay the advance to start production, and pay the balance before dispatch.

The minimum is 100 pieces per style, with sizes XS to 2XL mixed within it. Customers often wear a different size on top and bottom, so set pieces can be sized separately. How set pieces count towards the minimum is confirmed at quotation. Our page on minimum order and samples has more on the sample stage.

After launch

Check the delivery against the approved sample. Then watch which sizes, colours and combinations sell. Note how often customers buy a different size on top and bottom, since that shapes how you pack and list sets. Reorder based on what sold, and add a second set or colour once the first has found its customers.

Send us your customer sentence, chosen styles, fabric, colours, rough quantities, pad preference and logo, and see the full range on our white label sports bras and gym sets page. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.

White label sports bras and gym sets

Minimum 100 pieces per style. Quoted per style, by fabric, quantity and branding.

More on sports bras and gym sets