To start a chef coat brand with white label, choose who you sell to, pick two or three of our hospitality styles, choose fabric and colours, add your labels and logo, approve a sample and order 50 pieces per style. Aprons are the easiest entry point, because they are one size; chef coats and kitchen trousers add a size run but give you a full kitchen offer.
Decide who you are selling to
Hospitality workwear has several distinct buyers. Pick the one you know most about.
| Buyer | What they want | How they buy |
|---|---|---|
| Independent cafés and restaurants | A few aprons or coats with their logo, reliable reorders | Small, repeated orders; often online |
| Working chefs | A chef coat and trousers that fit and last | Individually, online or through word of mouth |
| Hotels and catering companies | Matching coats, trousers, tunics and aprons | Larger orders, often with a size list |
| Home cooks and gift buyers | A good-looking apron in an appealing colour | Online, singly or as gifts |
A brand selling to working chefs wins on fit and fabric. A brand selling to cafés wins on colours, logos and easy reorders. A brand selling to home cooks wins on colour, feel and presentation.
Build the range
Choose your first styles
We make bib aprons, waist aprons, chef coats, kitchen trousers and housekeeping tunics. Some starting ranges:
- Apron brand: bib aprons in several colours, plus black waist aprons.
- Chef brand: chef coats in white and black, with matching kitchen trousers.
- Hospitality supply brand: bib aprons, chef coats and kitchen trousers, in core colours.
Each style has a minimum of 50 pieces. Starting with two or three styles keeps your first order manageable. Our post on bib aprons, waist aprons, chef coats and tunics explains who each style suits.
Choose fabric and colour
| Fabric | Character | Suits |
|---|---|---|
| Poly-cotton twill | Smooth, creases less, keeps its colour well | Busy kitchens, frequent washing, uniform supply |
| Cotton drill | Sturdy, thicker weave, natural feel | Workwear-style aprons and chef coats, home cooks |
For colour, start with white and black for chef coats, black for waist aprons and a small set of solid colours for bib aprons. The colour split per style is confirmed at quotation. Keep the first range tight; more colours mean fewer pieces of each.
Build your brand into the product
White label means your brand is the one on the garment. Plan each element:
- Neck label on chef coats and tunics; a label inside the bib or waistband on aprons.
- Wash-care label with fibre content and care. Labelling requirements vary by country and are confirmed at quotation.
- Hang tag with style, fabric, size and a barcode if you sell at retail or online.
- Logo: embroidery on a chef coat chest or apron bib; screen print for a larger logo across an apron front.
- Packing: individual bags for online sales, packs of several aprons for businesses, or bulk cartons for supply.
Keep your logo simple enough to embroider at chest size. A clean mark looks right on workwear.
Quotation, sample and first order
Send us your styles, fabric, colours, quantities, sizes, details, branding, packing and destination. The quotation confirms the price per piece, colour split, sample terms, lead time and shipping terms. We take enquiries from buyers worldwide; shipping method, terms and documents are confirmed in the quotation.
We make a sample in your chosen style and fabric, with your branding where possible. Wear it through a real shift in a kitchen or behind a counter, wash it, and check fit, straps, pockets, closures, logo and labels. Ask for changes before you approve it, because bulk follows the approved sample.
After approval, an advance payment starts production. Every order goes through our quality check before packing, and the balance is paid before dispatch.
Sell and grow
Channels
- Your own store: tell your brand story, sell packs and sets, take business enquiries.
- Marketplaces: confirm each marketplace’s current listing, labelling and packing requirements; we label and pack to your specification.
- Direct to businesses: visit cafés and restaurants with samples, and offer their logo on your aprons.
Business orders with a customer’s logo
Once you have a range, cafés will ask for their own logo. You can bring these orders to us: send the artwork, styles and quantities, and we quote embroidery or screen print, with each style at the 50-piece minimum. It is a natural second line for a hospitality brand.
Reorders
Track sales by style, colour and size. Increase what sells, drop what does not, and add styles one at a time. Reorders follow your approved sample, so every batch matches. Lead time is confirmed in each quotation, so ask early.
Your starting checklist
- Main buyer group chosen
- Two or three styles chosen
- Fabric and colours chosen
- Logo artwork ready as a vector file
- Label, tag and packing plan written
- Sales channels and destination country confirmed
Send your checklist to us for a quotation. You can see all five styles, fabrics and branding options on our white label chef coats and aprons page.