You can start a kidswear brand without designing garments from scratch: choose an age focus, pick two or three of our existing children’s styles, add your labels, print and packaging, and order 100 pieces per style. The brand lives in your choices of fabric, colour, artwork and presentation.
This guide sets out how to start a kidswear brand with white label children’s clothing, in the order the decisions usually come.
Decide your age focus and customer
Kidswear covers a wide span, and trying to serve every age at once spreads a first order very thin. Choose where you start:
- Babywear (0 to 24 months): rompers, often bought as gifts as well as for daily wear.
- Toddlers and young children (1 to 6 years): sets, frocks and nightwear for play and family occasions.
- Older children (6 to 12 years): sets, shirt sets and nightwear, where children start to have their own opinions about colour and print.
Then write down who buys: parents for daily wear, relatives for gifts, or families dressing for occasions. That answer points to your styles.
Choose your first styles and fabric
We make five styles, and each one has an age range.
| Style | Fabric | Ages | Good first choice for |
|---|---|---|---|
| T-shirt and shorts set | Cotton jersey | 1 to 12 years | Everyday brands, printed artwork |
| Romper | Cotton jersey | 0 to 24 months | Babywear and gift brands |
| Frock | Jersey or woven | 1 to 10 years | Occasion and boutique ranges |
| Shirt set | Cotton woven | 1 to 12 years | Smart and family-event ranges |
| Kids’ nightwear | Jersey or woven | 1 to 12 years | Bedtime and gift ranges |
Two or three styles are enough for a launch. A useful pattern is one everyday style and one occasion or gift style, so you have something to sell all year.
Fabric follows the style. Cotton jersey is soft with natural stretch; cotton woven holds shape and looks smarter. Our post on cotton jersey or cotton woven for kidswear goes into more detail.
Build your brand into the garment
With white label, the garment style is ours and the brand is yours. You make it yours through:
- Colour and print: a small, consistent palette across styles, so pieces work together.
- Artwork: screen print on jersey sets and nightwear, or a small embroidered logo on a shirt set or frock.
- Labels: for children’s clothing we suggest a printed inside-neck label or a soft printed care label in place of a stiff woven one, so the label stays in and your brand stays on.
- Hang tags: your name, a short brand line and the size.
- Packaging: individual bags for online orders, or folded gift-ready sets with a card.
- Fastenings: snaps on rompers, elastic waists on shorts, buttons on shirt sets, confirmed on the sample.
Check the rules for your market
Labelling and safety requirements for children’s clothing depend on the destination country, and they are confirmed at quotation. Tell us where you will sell before we make your sample, so the labels and any testing needs are planned from the start. We do not give legal or compliance advice, so check your own market’s rules as well.
Quotation, sample and first order
The process is the same for every order: enquiry, quotation, sample, advance payment, production, quality check and dispatch.
What to send for a quotation
- Styles and fabric for each.
- Colours or print references.
- Quantities per age size. The minimum is 100 pieces per style, and age sizes can be mixed within it.
- Fastenings and trims.
- Branding method and your logo file.
- Packing.
- Destination country.
We quote per style, by fabric, quantity and branding. The quotation also confirms the colour split, sample terms, payment terms, lead time and shipping. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.
Test the sample like a parent
Check the fit against your size chart, put it on a child of the right age if you can, test the fastenings, feel the inside of the neck and seams, and wash it. Any changes are agreed before bulk production.
Production and dispatch
An advance payment starts production. Our quality check covers measurements, seams, fastenings, branding and counts, and the balance is paid before dispatch.
Launch and learn
Photograph each style clearly, write a size guide by age and height, and list it where your customers shop. If you sell on marketplaces, confirm their current requirements with the marketplace, and we label and pack to the specification you give us. Track sales by style, colour and age size, and use them to shape your reorder.
When you are ready, browse the full range on our white label kids clothing page and send us your first styles, colours, age sizes and destination country. We reply with a quotation and make your sample.