The quickest sound route is one high-waist style, one fabric, three colours and a full size run of 100 pieces, branded with your waistband logo and label. If you are working out how to start a leggings brand without developing a garment from scratch, white label gives you that: our leggings are already designed, and your effort goes into the brand, the customer and the sales channel.
This guide follows the decisions in the order you will meet them. Each one narrows the next, so take them in sequence.
Decide who you are making leggings for
Write down one customer and one use. “Women who practise yoga most mornings and want something that looks good outside the studio.” “Gym-goers in a hot climate who live in biker shorts.” “A studio that wants to sell leggings with its own logo at the front desk.”
That sentence settles style, fabric, colour and price position before you look at a single sample. Without it, a range tends to drift into a little of everything. It also helps later with photographs, product descriptions and the size split, because you know whose body the leggings are for and where they will be worn.
Choose your style, fabric and colours
Style
We make full-length, 7/8 length, high-waist, flared yoga pants and biker shorts. For a first range, choose one, or two at most.
- A high-waist full-length or high-waist 7/8 legging is the safest anchor for most audiences.
- Flared yoga pants suit a studio or a lifestyle-led brand.
- Biker shorts suit hot climates and pair with sports bras later.
Our leggings styles guide compares the five in more detail.
Fabric
Nylon-elastane has a smooth, soft hand and a slight sheen. Polyester-elastane has a more matte look and holds strong colour well, which suits everyday training ranges. Both stretch in every direction and recover their shape after wear. Choose the feel that matches your customer.
Colours
Black first. Then two more from the fabric options: a dark neutral and one colour that says something about your brand. Lighter colours need extra care on coverage, so check them closely on the sample. The colour split per style is confirmed at quotation.
Plan your branding
| Element | Common choice |
|---|---|
| Logo | Heat transfer on the back waistband, front waistband or hip |
| Inside branding | Inside-waistband print or a woven label |
| Care details | Small wash-care label with your text |
| Hang tag | Branded card tag |
| Packing | Folded, individually bagged, cartons by size and colour |
Heat transfer suits stretch fabric because it moves with the garment. An inside-waistband print replaces a sewn label for a cleaner feel, with a small care label kept for wash details.
Have your logo ready as clean artwork before you request a sample. The sample should show the real branding, not a placeholder.
Keep the logo modest in size on the waistband. A small, well-placed mark tends to look more considered on leggings than a large one, and it sits more comfortably on a band that stretches every time the leggings are pulled on. Decide early whether the logo sits on the back or the front: photographs and product listings will show it from that side.
Sample, approve and place the first order
Send us the style, fabric, colours, rough quantities, logo and position, label and tag details and packing. We quote per style, by fabric, quantity and branding, with lead time confirmed in the quotation.
When the sample arrives:
- Try it on people in the right size and move in it: bend, squat, stretch.
- Check that the waistband stays in place without rolling.
- Check coverage in a deep squat, in good light.
- Measure it and wash it once, then measure again.
- Check the logo, inside branding, care label and tag.
Once you approve it, the sample becomes the reference for the full order and for our quality check. Then confirm the size split, pay the advance to start production, and pay the balance before dispatch.
The minimum is 100 pieces per style, with sizes XS to 3XL mixed within it. Weight the order towards S, M and L, but keep every size represented so no customer is turned away.
After launch
When stock arrives, check it against the approved sample. Then watch sizes, colours and customer comments. Your reorder should follow what sold, not what you expected to sell. Most brands add a second style once the first has proved itself, often biker shorts or a matching sports bra.
If you are still deciding whether white label or private label suits your plans, our buyer questions on white label vs private label leggings cover the differences.
Mistakes to avoid
- Launching five styles at once and spreading the budget too thin.
- Choosing a pale colour without checking coverage on the sample.
- Publishing a generic size chart instead of measuring your own sample.
- Leaving logo and label artwork until after the quotation.
- Skipping the wash test on the sample, which is where colour and shape changes show up first.
When you are ready, send us your chosen style, fabric, colours, rough quantities and logo, and see the full range on our white label leggings page. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.