Plan the drop backwards from the stock: decide how many pieces of each style you can sell, how you will release them, and what each buyer needs to see online, then order to that plan. For woven streetwear with a minimum of 300 pieces per style, the plan matters as much as the product.
Selling streetwear cargos and jackets online is different from selling tees. The pieces cost more to make, buyers look closely at details, and fit questions are harder to answer from a photo. This post covers how to shape a first drop from our range, how to release it, and how we label and pack it for your own store or a marketplace.
Shape the drop
A first drop of woven pieces works well when it is small and coherent. Three common shapes:
| Drop | Pieces | Total minimum | Why it works |
|---|---|---|---|
| Single hero | Twill cargo pants in two colours | 300 | One clear product, simple story |
| Two-piece | Cargo pants and a twill or nylon jacket | 600 | A look buyers can wear together |
| Layering pair | Twill overshirt and denim | 600 | Year-round pieces that layer with tees and hoodies |
Each style needs 300 pieces, with sizes mixed and colours split as confirmed in your quotation. If you already sell tees and hoodies, choose colours that sit with them, so buyers can put an outfit together from your store. The styles and fabrics are on our white label streetwear page.
Plan the release
Woven stock is a bigger commitment than knitwear, so think about how it will reach buyers.
- One release. Everything goes live on one date. Simple, and builds attention, but all the stock is exposed at once.
- Staggered colours. Release one colour first and hold the second for a later announcement.
- Size blocks. Hold back part of the core sizes for a restock, so the item does not show as sold out in M and L after day one.
- Pre-orders. Take pre-orders on the sample photos while bulk is in production. Only do this if you are confident in the dates we confirm in your quotation, and tell buyers when to expect dispatch.
Whichever you choose, keep a record of the approved sample so any reorder matches.
What buyers need to see
Online buyers of cargos and jackets want detail. Plan your photos and copy around it:
- Fit on a model, front, side and back, with the model’s height and size.
- Pocket close-ups, with flaps open and closed.
- Trims: zips, pullers, buttons, rivets, toggles.
- Labels and patches, inside and out.
- Inside shots of a jacket: lining, inside pocket, seams.
- Fabric in plain words: cotton twill, denim or nylon, and how it feels.
- Size chart written from the approved sample’s measurements, with a note if the fit is boxy or relaxed.
Woven fabric does not stretch like knitwear, so sizing questions are the main cause of returns. Our post on checking a streetwear jacket sample lists the measurements worth taking.
Your own store or a marketplace
We make the same garment either way; the labels and packing differ.
- Your own store: you choose the hang tag, bag, insert and size sticker. Many streetwear brands use a printed bag or a plain bag with a branded sticker.
- Marketplaces such as Myntra, Ajio, Amazon, Flipkart, Etsy or eBay set their own label, barcode and packing requirements, which can change. Confirm the current requirements with the marketplace and send us the specification. We label and pack to the specification you give us. We do not hold accounts with any marketplace.
- Both: tell us the quantity for each channel and we pack them to different specifications within the same order.
Our white label for marketplace sellers page explains how we work with online sellers.
Labels and packing for woven pieces
For online orders of cargos and jackets, we usually suggest:
- a woven neck or waistband label;
- a wash-care label with fibre content and care details;
- a hang tag, attached at a belt loop, button or zip pull;
- each piece folded to a consistent size in its own polybag, with a size sticker and barcode.
Jackets fold larger than tees, which affects your shipping boxes, so ask us for the folded size when you plan your mailers. Labelling requirements vary by country, so tell us where you sell and we confirm what the labels need to show at quotation.
Timing your drop to production
Work back from your drop date:
- Enquiry and quotation, with lead time confirmed.
- Sample, check and approve.
- Advance payment and production.
- Quality check, then dispatch once the balance is paid.
- Shipping to you, then photos, listings and launch.
Build in time for a second sample round if you are changing pocket layout or trims. We take enquiries from buyers worldwide; shipping method, terms and documents are confirmed in the quotation.
Send us the pieces you want in the drop, your colours, size split, trims and branding, and your target drop date. We will tell you what is realistic and quote each style.