Polo shirts sell through two quite different routes: retail buyers who find your brand online, and organisations that order a batch for staff, members or events. Selling polo shirts under own brand works on both, but each route needs its own range, its own branding approach and its own way of packing stock.
We manufacture four polo styles: classic piqué, tipped collar, long sleeve and women’s fit, in cotton piqué, poly-cotton piqué or polyester knit. This post looks at how to plan for each route and what we prepare at production.
Route one: selling online to retail buyers
Building the range
Online buyers choose a polo by look, fit and fabric. A focused range does better than a broad one:
- One or two styles. A classic piqué in a few colours is a strong start. A tipped collar style adds a sportier, smarter option.
- Two to four colours. White, navy and black are dependable, with one or two colours that carry your brand.
- Your branding, not an organisation’s logo. Your own neck label, hang tag and perhaps a small embroidered brand mark on the chest.
The minimum is 100 pieces per style with sizes mixed, and the colour split is confirmed at quotation.
Marketplaces and your own store
You may sell on your own website, on marketplaces such as Amazon, Flipkart or Ajio, or both. We do not have accounts, integrations or arrangements with any marketplace. Each seller confirms current requirements, including labelling, barcodes, packing and size charts, with the marketplace directly. We label and pack to the specification the seller gives us.
Our page for marketplace sellers explains how we work from those specifications.
Listing polos well
Buyers want to know how the polo feels and fits. Name the fabric and describe it: textured and breathable for cotton piqué, holds shape and colour for poly-cotton piqué, smooth and light for polyester knit. Photograph the collar, placket and buttons close up, since those details separate a good polo from an average one. Publish measurements you have taken yourself.
Polos are often bought as gifts or for work, so make the size choice easy. A short fit note, such as “regular fit, true to size”, helps buyers who cannot try the polo on. If you stock the women’s fit, list it as its own product with its own size chart, since its shaped body and shorter sleeve measure differently from the classic cut.
Route two: selling to companies and clubs
Corporate and club buyers want polos with their own logo, in their colours, sized for their people. Here you act as the brand that supplies them, and we manufacture to your order.
What these buyers usually ask for
- Embroidery on the left chest, which is the usual choice for polos.
- Sleeve or back embroidery as extras.
- Screen print or heat transfer for larger back designs and event wear.
- Tipped collars in club colours.
- A colour close to their brand colour. Fabric can be sourced to an approved swatch where possible, and tipping can follow brand colours.
- Name printing or embroidery for individual staff, in some cases.
How the order differs from retail
| Point | Retail stock | Corporate or club order |
|---|---|---|
| Logo | Your brand mark | The organisation’s logo |
| Sizes | Estimated ratio | Collected from staff or members |
| Colours | Your choice | Matched to the organisation |
| Packing | Polybagged for buyers | Often bundled by department or name |
| Labels | Your neck label | Your label, or the organisation’s if agreed |
Collecting sizes first makes corporate orders much more accurate. Our post on polo shirt sizing for men, women and corporate staff orders covers how to do it.
Combining both routes
Many polo businesses do both. A stock range of plain or lightly branded polos under your own label serves online retail, while the same styles and fabrics are used for corporate and club orders with each buyer’s logo. Keeping the same base styles means you can show corporate buyers your own stock as the sample, and your size chart and fabric descriptions work for both.
Plain polos under your own label also suit resellers who add their own embroidery or print later. We can leave the chest blank and finish everything else: neck label, wash-care label, hang tag and packing.
What we prepare at production
- Neck label and wash-care label, with content for the destination country confirmed at quotation.
- Embroidery on the left chest, sleeve or back, or print for larger designs.
- Hang tags, with barcodes if you supply them.
- Folding to a consistent size, so polos sit neatly in a polybag or a box.
- Polybags with size stickers and barcodes, to your specification.
- Cartons marked by style, colour and size, or by department for corporate orders.
We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.
Practical next step
Decide which route you are starting with and gather the details for it. For retail stock, that means styles, colours, size ratio and your packing specification. For a corporate or club order, that means the logo file, embroidery position, colours, size list and any names.
Then choose a style from our white label polo shirts and send us those details. We will reply with a quotation and sample terms.