Start with two styles that cover pregnancy and nursing, such as a feeding kurti and a maternity nightwear set, and order 50 of each under your own label. Most questions about how to start maternity wear brand ranges come down to that first pair of styles, the feeding opening, and the fabric.
White label means you choose from our existing maternity styles, pick the fabric and colour, and we add your label, tags, print or embroidery and packaging. You do not need to draft patterns or test feeding mechanisms from scratch. Here is the order to work through.
Know your shopper and your season
Who is she, and when is she buying?
Maternity shoppers buy at two points: during pregnancy and after the birth. Some brands focus on one; most cover both, because feeding styles can be worn across the two. Decide which you are serving first.
Then think about where she lives and what she wears most of the time. In markets where kurtis are everyday wear, a feeding kurti is the natural first style. Where western clothing dominates, a nursing top or maternity dress may lead. If you sell through baby or gifting stores, nightwear often moves first, because people buy it for a hospital bag or as a gift.
What makes your brand different?
You will be selling styles from a shared range, so your difference will come from colour, print, fit choices, presentation and service. Write down two or three things you want shoppers to remember. Soft colours and calm packaging? Bright prints? Clear sizing help for each stage? These guide every later choice.
Choose the range
Styles
Our white label maternity and nursing wear range has four styles: maternity dress, feeding kurti, nursing top and maternity nightwear, all in sizes S to 3XL. Our post comparing maternity dresses, feeding kurtis, nursing tops and nightwear explains each one.
Two styles are enough to launch. Pick a day piece and a night piece, or a pregnancy piece and a nursing piece.
Feeding opening
For feeding styles, choose the opening:
| Opening | Good for |
|---|---|
| Vertical zip under a front panel | Feeding kurtis and dresses, a neat daytime look |
| Side slits under an overlay | Nursing tops and nightwear, no hardware |
| Button or snap front | Nightwear and some dresses, simple and familiar |
We confirm the opening type for each style when we quote.
Fabric and fit
Cotton is crisp and practical. Rayon is softer and drapes. Cotton jersey is a knit with natural stretch. Many buyers also choose relaxed or adjustable fits, such as tie waists, gathered panels or wrap fronts, so one piece can be worn for longer.
Brand, sample and order
Labels and packaging
Soft printed labels or inside-neck prints suit maternity wear, because they sit flat against the skin. The care label goes in the side seam. A small embroidered or printed logo works if you want visible branding. For packing, a polybag with a size label suits online selling; a pouch or box suits gift nightwear.
Labelling requirements vary by country, so tell us where you will sell. They are confirmed at quotation.
Quotation and sample
Send us the styles, fabric, opening, colours, sizes, quantities and branding. We quote per style, by fabric, quantity and branding. The quotation also confirms sample terms, lead time, shipping method, payment terms and documents.
Then check the sample carefully:
- Does the opening work easily with one hand, and is it hidden when closed?
- Does the fit allow for a growing bump, if it is a pregnancy style?
- Does the fabric feel soft against the skin, and is the label comfortable?
- Does it wash well following the care label?
First order
Our minimum is 50 pieces per style, with sizes mixed within that. Two styles give you 100 pieces. Maternity shoppers often size up, so many brands weight orders towards M, L and XL.
The order runs: advance payment, production, our quality check, labelling and packing under your brand, then balance payment and dispatch.
Launch and learn
While production runs, use the sample for photos. Show the opening clearly in at least one image, because it is the detail shoppers want to see. Write a size guide that explains which size to choose during pregnancy and after.
A short pre-launch list:
- Photos of each style on a person, including one showing the opening in use and one showing it closed.
- Garment measurements for every size, checked on the sample.
- Plain care instructions that match the wash-care label.
- A clear note on which stage each style suits: pregnancy, nursing, or both.
- If you sell on a marketplace, its current listing and labelling requirements, confirmed with the marketplace itself.
After the first season, look at which style and sizes sold, which colours moved, and what shoppers asked about. Reorder what worked, adjust the size split and add a third style when you are ready. Each style is ordered and quoted on its own.
Send us your two chosen styles, the opening and fabric for each, a rough size split, your logo and where you will sell. We take enquiries from buyers worldwide; shipping method, terms and documents are confirmed in the quotation.