Soft is the rule. For maternity wear labels and packaging, choose labels that sit flat against sensitive skin, tags that explain the feeding opening, and packing that suits either an online order or a gift.
A maternity shopper wears these pieces often, sometimes day and night, and may be feeding a baby in them. A stiff label at the neck or a scratchy care tag at the side is noticed quickly. This post covers each branding element we add to our white label maternity and nursing wear, what suits each style, and what to send us.
Labels inside the garment
Neck label or inside-neck print
You have three options at the neck:
| Option | Feel | Suits |
|---|---|---|
| Printed neck label | Flat, soft tape | All four styles; a common choice for maternity wear |
| Inside-neck print | No label at all; printed directly inside the neck | Nursing tops and nightwear in cotton jersey, where softness matters most |
| Woven neck label | Textured, durable | Feeding kurtis and dresses in cotton, where the fabric is crisper |
An inside-neck print is the softest choice, as there is nothing to rub. A printed label still carries your brand name and size in a familiar way. A woven label looks more structured but can feel firmer, so test it on the sample.
Wash-care label
The care label sits in the side seam. It usually carries fibre content and care instructions, plus whatever details your market requires. Labelling requirements vary by country, so tell us where you will sell; what each label must show is confirmed at quotation.
Care matters in maternity wear because nursing pieces are washed often. Rayon usually needs gentler washing than cotton and cotton jersey, and the label should say so. If a style has a zip under a front panel, a line such as “close zip before washing” is a helpful addition.
Branding on the outside
Many maternity brands keep the outside of the garment plain. If you want a visible mark:
- Small embroidery on the chest of a nursing top, the yoke of a feeding kurti or the pocket of a nightwear set.
- Screen print on a cotton jersey nursing top or dress.
Avoid placing a logo over the feeding opening or overlay, where it may distort when the opening is used. We confirm placement on the sample.
Hang tags that explain the garment
A maternity hang tag can do more than show a brand name. The shopper often wants to know how the garment works. Useful content includes:
- Brand name or logo.
- Style name, colour and size.
- The feeding opening type, in plain words: “hidden zip under front panel” or “side openings under overlay”.
- Which stage it suits: pregnancy, nursing or both.
- Space for a price sticker, or a printed price.
- A barcode if you need one. You supply the codes.
A small diagram showing the opening can help, especially for online shoppers who see the tag only when the parcel arrives.
Packing for online sales and gifting
| Packing | Typical use |
|---|---|
| Folded in a polybag with a size label | Online orders, wholesale |
| Polybag with your barcode sticker | Marketplace and warehouse stock |
| Folded with tissue in a branded pouch | Nightwear and nursing tops sold as gifts |
| Box | Gift sets, such as nightwear for a hospital bag |
For online selling, we can fold each piece, add your hang tag and size label, and pack it in a polybag with a barcode sticker if you supply the codes. Baby and gifting stores often prefer a pouch or box, as maternity nightwear and nursing tops are frequently bought as presents.
If you sell on a marketplace such as Amazon, Flipkart, Myntra, Meesho or Noon, confirm the current packing and labelling requirements with the marketplace, then send us the specification. We label and pack to the specification you give us.
Packing and labelling requirements vary by country and platform, so tell us where you sell.
What to send us
Include these in your enquiry so the quotation covers every element:
- Your logo file and brand colours.
- Your neck choice: printed label, inside-neck print or woven label, and whether the size appears on it.
- Care label wording and fibre content, plus the market you sell in.
- Hang tag artwork, or a note of what it should show, including the opening description.
- Embroidery or print position, size and colours, if any.
- Packing format, and any marketplace specification.
Our page on labels, tags and packaging explains each option in more detail.
Check it on the sample
Ask for the sample with your labels and tags attached. Wear it, sit in it and use the opening. Check that the neck label does not rub, that the care label sits flat in the seam, and that the pack looks right when opened. Changes agreed on the sample are carried into bulk production.
Send us your logo, the styles you are ordering and where you sell, and we will include the branding and packing in your quotation.